Tag Archives: branding

5 Steps to Communicating Your Vision and Brand

We live in a “noisy” culture. These days everybody has something to say and everybody has a platform to say it from. There are many wonderful things about this social media age, but there is no denying it’s noisier than ever. When it’s noisy it’s hard to be heard and being heard is a critical component to being a successful coach.

In his book “Platform: Get Noticed in a Noisy World” Michael Hyatt (@MichaelHyatt) shares his wisdom on using social media and the internet to build a business platform. While some of his wisdom isn’t applicable to the coach, much of it is. In my previous post, “3 reasons football coaches must be salesmen“, post we learned why we, as coaches, are all in sales. This post we are going to discuss why we all must establish and build a platform for our programs.

What is a platform? A platform is any position of influence you use to state, defend, and build your vision for your team. It’s a place where you state why your program exists, what you’re all about, and establish expectations and norms.

Here are 5 keys to establishing and building your platform: Continue reading